Privacy Policy lvking –
Your Information, Our Responsibility

Lvking ("we", "Platform", "company") is fully committed to protecting the privacy of every individual who uses our services. This Privacy Policy covers all your interactions with the lvking platform, including use of the website, mobile app, online games, and all support services we provide.

This policy is formulated in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and forms part of the service agreement between you and lvking. Any inquiries regarding your data privacy may be directed to our team through the provided support channels.

Lvking collects your personal information through several means — directly when you register or use the platform, and automatically via tracking technologies as you browse our site. Below is a summary of the types of data collected:

We only collect data that is genuinely necessary for lawful and stated purposes. We do not collect sensitive information such as biometric or health data unless specifically required by law.

All data collected by lvking is used responsibly and only for legitimate purposes. We use your information for the following:

• Create and manage your player account, including mandatory KYC verification.
• Process deposits and withdrawals securely to your registered Malaysia bank account.
• Provide effective customer support and resolve any technical or transaction issues.
• Send important notifications related to your account, promotions, bonuses, and platform updates.
• Detect and prevent fraudulent activity, money laundering, and security breaches.
• Comply with legal obligations and directives from relevant regulatory authorities.
• Analyze usage patterns to improve your gaming experience and overall platform services.
• Support responsible gambling programs, including limit management and self-exclusion.

Lvking does not sell or rent your personal information to any third party. However, in certain limited and lawful circumstances, we may share your information with the following parties:

• Payment Service Providers – Required transaction information is shared with recognised banks and payment processors to complete your deposits and withdrawals.
• Identity Verification Providers – KYC information is shared with approved identity verification providers for verification purposes only.
• Legal Authorities – lvking will disclose information to authorities when required by law, court order, or official investigation.
• Integrated Technology Providers – Technical partners providing platform infrastructure, analytics, and support services are bound by strict confidentiality agreements.

The security of your data is lvking's top priority. We implement multiple layers of technical and organizational security measures to protect your personal information from unauthorized access, modification, disclosure, or destruction.

Lvking's security infrastructure includes the following comprehensive protections:

• 256-bit SSL/TLS data encryption for all communications between your browser and our servers.
• Data-at-rest encryption for all information stored in our databases.
• Two-factor authentication (2FA) for access to your account and our internal systems.
• Continuous 24/7 security monitoring with automated intrusion detection systems.
• Periodic penetration testing by independent security experts.
• Strict role-based access controls for lvking's internal staff.
• Regular encrypted data backups stored at secure, isolated locations.

Lvking uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:

• Essential Cookies – Required for core platform functions such as maintaining login sessions and session security. These cookies cannot be disabled.
• Performance Cookies – Collects information on how you use the platform to help us improve our services, such as the most frequently visited pages.
• Functional Cookies – Stores your preferences such as language, display settings, and login information for your convenience.
• Analytics Cookies – Helps us understand traffic patterns and platform usage in aggregate, anonymised form for improvement purposes.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and user experience of the lvking platform.

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and lvking's Privacy Policy, you have the following rights regarding your personal data:

Lvking retains your personal data for as long as your account is active or as long as necessary to provide services to you. Upon account closure, we retain certain data for specified periods based on legal and regulatory requirements:

• Financial transaction records and betting history are retained for a minimum of 7 years in accordance with Malaysian legal requirements on tax compliance and anti-money laundering.
• KYC identity verification documents are retained for 5 years after account closure or the date of the last transaction, whichever is later.
• Customer support communication logs are retained for 3 years for dispute resolution purposes.
• Technical data and security logs are retained for 2 years for security investigation purposes if required.

Upon expiry of the defined retention period, your data will be securely deleted or anonymized using irreversible methods. We periodically review our data retention policy to ensure it remains aligned with current legal requirements.

The lvking platform integrates several third-party services required for normal operations, such as payment processors, game providers, and analytics systems. Each of these services is bound by its own privacy policy.

Important things you need to know about third parties:

• All third-party providers integrated with lvking are required to sign strict data processing agreements.
• Third-party game providers may collect gameplay data for RTP purposes and fairness audits as required by regulations.
• Payment processors operate under their own financial licenses and are subject to applicable financial regulations.
• Lvking is not responsible for the privacy practices of external websites or services that are not under our direct control.

We welcome any inquiries, concerns, or complaints regarding this Privacy Policy or how we handle your personal data. The lvking team is committed to providing clear and accurate responses within a reasonable timeframe.

If you believe your privacy rights have been violated or your data has not been handled in accordance with this policy, we encourage you to contact us first so we can resolve the issue directly. You also have the right to lodge a complaint with Malaysia's Department of Personal Data Protection if you are not satisfied with the resolution provided.

This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. Any significant changes will be communicated to you via email or in-platform notification before they take effect.